Thursday 01 February 2018
Lloyds Bank in partnership with Mental Health UK launches mental health awareness campaign on Channel 4
Lloyds Bank and Mental Health UK are launching a new TV advertising campaign on Channel 4 to encourage more people to feel comfortable speaking about mental health and to inspire those living with a condition to speak up and #GetTheInsideOut. The campaign goes live on Time to Talk Day on 1 February 2018.
The adverts feature Lloyds Bank colleagues, members of the public and celebrities – including Professor Green, Jeremy Paxman, Rachel Riley and Alex Brooker – playing a variation of the 'Who am I?' sticky-note guessing game, to explore the common misconceptions about living with a non-visible disability.
Too many people with mental health problems feel isolated and misunderstood
The advertising campaign was the winner of the Channel 4 Annual Diversity in Advertising Award, and was designed by Lloyds Bank and its creative agency adam&eveDDB.
"The TV ad is brilliantly simple, yet hugely effective," says Robin Bulloch, Managing Director, Lloyds Bank. "And while winning the Channel 4 Annual Diversity in Advertising Award in itself is a great achievement, the positive difference the campaign will hopefully allow us to make to so many people’s lives is the real ambition here. By raising awareness of invisible disabilities and taking action to promote healthy wellbeing, we can support our colleagues to recognise the signs and feel confident and equipped to support customers and each other."
"Too many people with mental health problems feel isolated and misunderstood," says Brian Dow, Managing Director of Mental Health UK. "Yet we all have mental health so the more we talk and listen about it, the easier it becomes for everyone. This campaign will help get mental health out in the open, where it belongs."
How to get involved
Please support this campaign in 4 simple steps and help get mental health out in the open:
- Write #GetTheInsideOut on a sticky note
- Pop it on your forehead
- Take a picture of yourself
- Post it on your social profiles, using the hashtag #GetTheInsideOut